The first 12 seconds of the BrowserStack video was written to explain that BrowserStack knows the pain point of a customer's past experiences.
Parsely needed a high level explainer video that tells the story of how their product helps Editors and Writers.
The SalesForce video is a great example of showing how to explain a product without showing actual screens.
How do you explain complex/technical concepts to non-technical decisions makers? Like this.
The goal of this video was to talk about boring accounting stuff for one minute and have people finish the video. Mission accomplished.
Beanstalk wanted to explain a new feature they released for their product. Explain the product without showing the full product.