Best Email Signatures

Every year, some new app or service claims it’s an email killer. Despite this, email remains a key component of doing business, and those killer apps fade from popularity in a few years. However, that effectiveness means people receive a lot of email, so you have to look for that edge—something that sets your email apart from the fifty other messages people receive each morning.

If everything works, from the subject line through the content, your reader will arrive at your signature, and you have one final chance to get their business. Email services offer you the chance to customize your signature, but before you do, consider what you want that signature to accomplish. Let’s look at three popular goals and some examples.

Get In Contact

Perhaps your goal is for the reader to get in touch with you. You want their business, so you’re tempted to offer them twelve different ways to reach you. However, a laundry list of physical addresses, emails, social media accounts, and phone numbers can overwhelm your contact. They end up doing the easy thing—not contacting you at all.

Pick one or two methods of contact that you know will reach you because you check them frequently. Start with your preferred method, and then one backup method, and leave it at that. If email is your jam, put that. Yes, they can check the headers at the top, but some people don’t understand that or won’t bother. Don’t put up barriers.

Tony Stark
CEO | Stark Industries
555-555-5555 | |

Whoa, too much. This guy loves himself. The reader is overwhelmed and doesn’t know what to pick.

Barbara Gordon

Simple. Barbara would prefer you call her, but you can also email.

Using Personality

A signature can convey your personality, whether you use a favorite quote, an image, or a snappy one-liner. Keep it short, and make sure the tone is right for this reader. What’s appropriate for a rent-a-clown business may not work for an insurance firm. Be careful if you use an image because images don’t carry through on every email service. Also, there’s a strong chance they’re reading your mail on a phone screen, where space is limited and clarity is king. Still, a signature with personality can help you stand out, especially when you’re competing with other companies for someone’s business.


BTW, I’m a guy.

Hey, names can be tricky. Robin makes a joke of it that puts the reader at ease before they contact him.

Sent from my Commodore 64.

Why send out messages with that bland “Sent from my iPhone”? Show your creative side and write something funny.

Re-direction Into The Sales Funnel

If the intent of your email is to draw someone into your sales funnel, you’ll probably have your company’s website in your signature. The whole purpose of the email’s content is to drive someone to your site, so make sure everything works. Is the link up to date? Have you kept your website fresh, or are you sending them to a ghost town? What if the link doesn’t work? Consider spelling out the website so a determined reader can paste it into their browser.

Harley Quinn
Pamela Isley

Their content above the signature probably urges the reader to visit their sites, and they spell out the URL address in case the hyperlink fails.

Figure out what your goal is, then tune up your emails with a customized signature. Experiment, do some A/B testing. Eventually, you’ll hit on the right tone and the right message to get the results you want.


Hi I'm Allan,

I wrote the article you're reading... Allan is the cofounder of LessFilms, loves his family more than breathing and creates adventures.

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